Assessing The Competitor’s Market Pricing Plan
As the national sales director for a large firm in a highly competitive market and exposed to the scenario described, I would look at the competitor’s market pricing plan to understand their competitive strategies. Looking at the competitor’s marketing plan will help my sales team and me develop a competitive strategy for the coming year (Lee & Falahat, 2019). However, I will not take away the competitor’s market pricing plan because that would be unethical. Regarding reporting the incident to my boss, I will opt to keep the incident away from the boss. Notably, this is so because of the likely outcomes of reporting the incident. Reporting the incident will make my boss judge my sales team and me with bias. For instance, if we attain excellent results in the coming year, the boss might associate the results with the incident instead of the sales team’s hard work.
Failing to disclose the incident to the boss might attract some risks. The boss might learn about the incident later on and fire me for keeping some crucial information from him or her. Additionally, the boss might consider his position threatened by the lack of such information. However, I think such information entirely belongs to my docket, and I can handle it without consulting the boss. After the event, I will train my sales team on various aspects to help us perform well in the coming fiscal period. The training will entail keeping the information related to the incident to ourselves to avoid our competitors from learning that we accessed their information. Ethical questions might be asked about accessing the competitor’s information (Hunt, 2019). However, I think the information is not private because it will be exposed in the market at the prices they set. As a result, the team will be trained to engage in competitive sales marketing based on the competitor’s market prices.
References
Hunt, S. D. (2019). The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution. Journal of Business Research, 95, 408-416.
Lee, Y. Y., & Falahat, M. (2019). The impact of digitalization and resources on gaining competitive advantage in international markets: Mediating role of marketing, innovation and learning capabilities. Technology Innovation Management Review, 9(11).
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Question 
Assessing The Competitor’s Market Pricing Plan
Imagine a situation where you are the national sales director for a large firm in a highly competitive market. You and your sales team are remunerated through a progressively tiered commission scale. While attending a trade show, you find a document on a vacant table that appears to disclose your major competitor’s market pricing plan for the coming year. How would you handle this situation? Would you disclose the incident to your boss? What would be the risks of that decision? How might you train your sales team to prepare for such an event?